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Yggdrasil agrees slots content deal with GVC’s Ladbrokes, Coral and Gala brands
Three of the UK's biggest betting and gaming brands offering innovative igdrasil games on a broad player base.
Igdrasil has finalized an agreement with Ladbrokes, Corral and Gala owners GVC Holdings to provide market-leading casino slot gaming content to each brand.
With significant online locations and an extensive network of betting shops, Ladbrokes and Coral are among the UK's leading betting and gaming brands, while Gala is a leader in the UK bingo market. Together, they make GVC one of the UK's largest street bookstores and the world's largest online-led listed companies, and have been licensed in more than 20 regulated markets.
All three brands of customers have access to the full portfolio of Igdrasil's high-performance and attractive casino slots, including the latest releases of Trolls Bridge, Baron Samdi and Hanzo's seal, and classic Igdrasil titles such as the game-changing Viking trilogy.
The brand can also distribute BOOST®, Yggdrasil's proprietary range of in-game promotion tools that allow you to run promotions on the fly within your gaming client.
CEO Fredrik Elmqvist Ygdrasil said, "This is a significant agreement with some of the biggest brands in the industry and we are excited to announce it today ahead of ICE London, Europe's largest gaming event, in a few weeks."
Liron Snir, chief product officer at GVC Holdings, said, "We are excited to enhance our offerings for Ladbrokes and Coral customers with our dynamic slot content from Yggdrasil. The high production value and innovation they bring has already proven to be a big hit with customers across our broad portfolio of brands in the regulated market."